Business Zeal

Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)

Measure What Matters to Customers explains why traditional metrics of efficiency, developed over 100 years ago for manual workers, are not relevant to

Marketing Your Small Business For Dummies, Australian and New Zealand Edition

This practical guide to marketing your small business is full of ideas to help you achieve business success. Whatever industry you're in, Marketing

Marketing Plans: A Complete Guide in Pictures

So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up

Managing Customer Relationships: A Strategic Framework

This book incorporates many of the principles of individualized customer relationships that Peppers and Rogers are known for. In addition, it will

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

This book is the first in-depth look at what motivates young people to buy certain products and reject others. The authors will use shoppingalready an

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

"Would you recommend this company to your friends and colleagues?" That's the ultimate question. Fred Reichheld's book of the same name created

Customer Management Excellence: Successful Strategies from Service Leaders

Definition of Topic: An annual handbook to run in parallel with the two annual award conferences. The book will be written around 6 themed chapters,

Business Zeal