- Author: Ray Perry
- ISBN: 9780470668221
- Year Published: 2002
- Pages: 224
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
This is a very good, solid addition to the marketing list. It is a generic marketing book that will have wide appeal. There is massive potential for this book to be bought by CIM students given the fact the Ray Perry is the Marketing Director of the CIM.
* This is the first book to contextualize marketing at the beginning of the new century. * Each chapter of the book outlines the core skills and competencies needed by a marketer to manage successfully their role within an organisation. * Ray Perry’s current position gives him a unique perspective of the marketing industry. * Includes extensive case studies from emerging marketing cultures.
About the Author
RAY PERRY has a BA in Business Studies, a Diploma in Marketing and studied his MBA at Henley Management College. He has been working as a professional marketer for 20 years, on a wide range of household named brands. He is currently CEO of the E Centre and Director of Marketing at the Chartered Institute of Marketing (CIM), and a Fellow of CIM, the RSA, and a Worshipful Marketer of the City of London. He is a panellist for the Sunday Times Enterprise Network in the UK and marketing spokesman on many radio and TV programmes.