Business Zeal

McKinsey’s Marvin Bower: Vision, Leadership, and the Creation of Management Consulting

This is the story of Marvin Bower who helped found McKinsey in 1939 and served as managing director of the firm from 1950 to 1967. He served as

Markets and Institutions in Real Estate and Construction

The book explains why the real estate and construction industries are organised in the ways they are and then relates those characteristics to

Marketing Your Small Business For Dummies, Australian and New Zealand Edition

This practical guide to marketing your small business is full of ideas to help you achieve business success. Whatever industry you're in, Marketing

Marketing Genius

Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

Marketing for Rainmakers presents an easy-to-read collection of 52 business-building and loyalty-inspiring marketing ideas to help professional

Managing Yourself: A Competence Approach to Supervisory Management

Managing Yourself focuses on what is one of the key areas for supervisors and managers to master; personal competence and personal effectiveness in

Business Zeal