This practical guide to marketing your small business is full of ideas to help you achieve business success. Whatever industry you’re in, Marketing Your Small Business For Dummies, Australian and New Zealand Edition, has something for you from explaining the importance of branding to learning how to use Google Adwords, and building a killer website, your business needs this book! Create a great marketing plan for your small business start from the beginning and plan your way to success Develop a powerful brand that’s instantly recognisable see how the big guys do it and then apply the same principles to your business without spending thousands of dollars Use advertising and publicity to grow your business get creative and avoid costly mistakes Make the most of networking and online marketing enter the 21st century and embrace the new marketing tools that are available to anyone!
Book Details:
- Author: Carolyn Tate
- ISBN: 9781742168524
- Year Published: 2010
- Pages: 392
- BISAC: BUS000000, BUSINESS & ECONOMICS/General
About the Book and Topic:
This practical guide to marketing your small business is full of ideas to help you achieve business success. Whatever industry you’re in, Marketing Your Small Business For Dummies, Australian and New Zealand Edition, has something for you from explaining the importance of branding to learning how to use Google Adwords, and building a killer website, your business needs this book! Create a great marketing plan for your small business start from the beginning and plan your way to success Develop a powerful brand that’s instantly recognisable see how the big guys do it and then apply the same principles to your business without spending thousands of dollars Use advertising and publicity to grow your business get creative and avoid costly mistakes Make the most of networking and online marketing enter the 21st century and embrace the new marketing tools that are available to anyone!
There are over 1.8 million small businesses in Australia and New Zealand, with 320,000 new small businesses starting each year. Many of these small businesses struggle or fail, and the most important factor for those that survive is effective and correctly targeted marketing. Marketing’ is far and away the number one term Googled by new Australian and New Zealand small business owners ahead of searches for finance’, growth’ and set up’. Small Business For Dummies, now in its third edition, is one of our best-sellers, with more than 20,000 units sold into bookshops. This is a complementary title that should appeal to those same readers. Carolyn Tate is a dynamic and successful marketing expert who provides lots of practical and achievable tips to small business owners wanting to get their products out there.
About the Author
Carolyn Tate is a small business marketing expert with over 20 years marketing experience in businesses small, medium and large, Carolyn is known as the No BS Marketer’ a reflection of her refreshingly down-to-earth and tell it like it is’ approach. Carolyn is an international presenter, mentor and keynote speaker who has educated and inspired over 10,000 business owners around the world.