Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The
Customer Management Excellence: Successful Strategies from Service Leaders
Definition of Topic: An annual handbook to run in parallel with the two annual award conferences. The book will be written around 6 themed chapters,
Driven: Inside BMW, the Most Admired Car Company in the World
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car.
Bernard M. Baruch: The Adventures of a Wall Street Legend
This is the first book in a new series of classic biographies about the best and the most interesting personalities in the finance and investment