Business Zeal

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing

Marketing Management for the Hospitality Industry: A Strategic Approach

The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with

Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

This book will be a compelling contribution to the debate about just what excellent marketing is. It will be based on winners of the Marketing

Managing Strategy Implementation

Strategy according to Percy Barnevik, Chairman of ABB, is 10 per cent vision and 90 per cent execution. Yet standard textbooks of strategic

Managing Information Systems in IS: Successful Strategies and Appropriate Action

The person who runs the company sees IS as being the provider ofsolutions. "Don?t tell me about function point productivity. Whatwe want is faster

Managing for Accountability: Preserving the Public Trust in Public and Nonprofit Organizations

Managing for Accountability is an invaluable guide fororganizations struggling with issues of accountability and formanagers who want to maintain

Managing for the Environment: Understanding the Legal, Organizational, and Policy Challenges

Named Best Book in Public and Nonprofit Management,1999-2000 Academy of Management Named Best Book in Environmental Management, 1999 American Society