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Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
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Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition
Malcolm McDonalds presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of
Marketing Plans: A Complete Guide in Pictures
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up
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Based on the structure and focus of the best-selling Marketing Plans title, this book brings focus to those in service organisations on how to
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
In this much-needed trade book, the Father of Marketing, Philip Kotler, redefines marketing concepts A-Z, highlighting how they have evolved. In the
Marketing Genius
Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The