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Measuring Market Risk, 2nd Edition
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MBA On The Go: 30 Minute Reads
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Measure What Matters to Customers explains why traditional metrics of efficiency, developed over 100 years ago for manual workers, are not relevant to
Marketing with Social Media: An Hour a Day Collection, 2nd Edition
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Activity-Based Management: For Service Industries, Government Entities, and Nonprofit Organizations
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This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a