So that managers and students can quickly grasp the key principles one of the world’s leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. * Been updated since the first edition to include latest challenges facing organizations,such as e-commerce. * Very powerful and very fast learning tool for the key concepts in Marketing * Written by one of the leading author teams in the subject
Book Details:
- Author: Malcolm McDonald
- ISBN: 9781119943136
- Year Published: 2012
- Pages: 168
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
So that managers and students can quickly grasp the key principles one of the world’s leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. * Been updated since the first edition to include latest challenges facing organizations,such as e-commerce. * Very powerful and very fast learning tool for the key concepts in Marketing * Written by one of the leading author teams in the subject
Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!
Based on the best selling Marketing Plans textbook A unique marketing introduction taking a pictorial approach Updated since the first edition to include latest challenges facing organizations,such as e-commerce. Very powerful and very fast learning tool for the key concepts in Marketing Written by one of the leading author teams in the subject
About the Author
Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ten consultants in the UK. He is now Emeritus Professor at Cranfield University School of Management where, until recently, he was Professor of Marketing and Deputy Director. Formerly Marketing Director of Canada Dry, he is Chairman of six companies and works with many of the operating boards of the worlds biggest multinationals on every continent. He is the author of over 40 books, many of which have been translated into several foreign languages and has published hundreds of articles and papers. Although retiring from his teaching role, Malcolm continues to research and teach at Cranfield and other universities around the world and to promote himself via speaking engagements, visiting lectures, and consultancy. Peter Morris NDD, ATD, illustrator and designer of educational and training material, head of design and manger of the Media Service Unit, University of Sussex. Co-founder and studio manage of Business Training, producer of corporate videos, co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services.