Book Details: Author: Ulrich Steger ISBN: 9780470090411 Year Published: 2004 Pages: 236 BISAC: BUS071000, BUSINESS &
Managing Reputational Risk: Curbing Threats, Leveraging Opportunities
No matter how financially well managed a company may be, reputation is paramount, as has been seen with recent high profile cases such as
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
This book is the first in-depth look at what motivates young people to buy certain products and reject others. The authors will use shoppingalready an