This volume celebrates the innovative and rapidly growing area of economic research known as meta-regression analysis (MRA), which enables
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of
Marketing for Rainmakers presents an easy-to-read collection of 52 business-building and loyalty-inspiring marketing ideas to help professional
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and
This book takes an innovative 'building blocks' approach to Knowledge Management (KM), one of the most 'hottest' issues in business management today.
Financial markets and insurance markets are converging. New forms of investment guarantees are the result, and these guarantees require all financial
China CEO: A Case Guide for Business Leaders in China presents a fascinating collection of corporate experiences in China - both good and bad.
AN INNOVATIVE AND EFFECTIVE NEW SYSTEM F0R MASTERING MANAGERIAL ACCOUNTING Much more than just a textbook, MANAGERIAL ACCOUNTING offers you a
The mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as