Business Zeal

Mergers and Acquisitions: A Step-by-Step Legal and Practical Guide

This book provides the legal mechanics of how to transact M (2) Acquisition Process; (3) Corporate (non-Tax) Considerations; (4) Tax Considerations;

Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)

Measure What Matters to Customers explains why traditional metrics of efficiency, developed over 100 years ago for manual workers, are not relevant to

MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)

MBA In A Day --- What you would learn at Top-Tier Business Schools if you only had the time! Is built upon the highly successful, well-tested

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Today, marketing is exploding with possibilities and complexity as it morphs into new forms, new media, new models. Its a time when marketers have

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this much-needed trade book, the Father of Marketing, Philip Kotler, redefines marketing concepts A-Z, highlighting how they have evolved. In the

Market Segmentation: How to Do It and How to Profit from It, Revised 4th Edition

Market Segmentation: How to do it and how to profit from it, 5th Edition is the only book that spells out a totally dispassionate, systematic

Managing Strategy Implementation

Strategy according to Percy Barnevik, Chairman of ABB, is 10 per cent vision and 90 per cent execution. Yet standard textbooks of strategic

Managing Complexity in Global Organizations

This book offers insights on an emerging management challenge - increasing and overwhelming complexity. It outlines a conceptual framework developed

Business Zeal