It is a fact that 70% of the costs of R&D lead to failure. While between 20%-40% of these wasted costs can be attributed to technical problems, the
Managing Customer Relationships: A Strategic Framework
This book incorporates many of the principles of individualized customer relationships that Peppers and Rogers are known for. In addition, it will
Issues in Environmental Economics
This volume addresses cutting edge issues in the rapidly developing field of environmental and natural resource economics. It comprises a series of