Compared to traditional leadership concepts, systemic leadership provides a more detailed and more realistic view on employees and their environment.
After a succession of high profile, unexpected crashes of large global banks during the mid 1990's, the financial industry realised that it needed
FROM THE AUTHOR OF THE "BEST NEW NONPROFIT BOOK"!-The Alliancefor Nonprofit Management This practical, comprehensive, and easy-to-use workbook
In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical.
Microeconomics for Public Managers presents a rigorous non-mathematical introduction to the study of microeconomics for managers of non-profit
This book shows practitioners the best models to use in a given situation, according to the type of risk an organization is facing. It is based on
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up
Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
In Marketing Research That Won't Break the Bank, Alan Andreasen -- a widely recognized marketing expert -- provides an accessible, easy-to-use guide
Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Book Details: Author: Douglas B. Herron ISBN: 9780787903268 Year Published: 1997 Pages: 304 BISAC: BUS074000, BUSINESS &