Compared to traditional leadership concepts, systemic leadership provides a more detailed and more realistic view on employees and their environment.
After a succession of high profile, unexpected crashes of large global banks during the mid 1990's, the financial industry realised that it needed
FROM THE AUTHOR OF THE "BEST NEW NONPROFIT BOOK"!-The Alliancefor Nonprofit Management This practical, comprehensive, and easy-to-use workbook
In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical.
Microeconomics for Public Managers presents a rigorous non-mathematical introduction to the study of microeconomics for managers of non-profit
This book shows practitioners the best models to use in a given situation, according to the type of risk an organization is facing. It is based on
Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
In Marketing Research That Won't Break the Bank, Alan Andreasen -- a widely recognized marketing expert -- provides an accessible, easy-to-use guide
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up
Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Book Details: Author: Douglas B. Herron ISBN: 9780787903268 Year Published: 1997 Pages: 304 BISAC: BUS074000, BUSINESS &