Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The
Marketing Plans: A Complete Guide in Pictures
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up
Marketing Management for the Hospitality Industry: A Strategic Approach
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with
Caliber course for Managerial Accounting, 1e
AN INNOVATIVE AND EFFECTIVE NEW SYSTEM F0R MASTERING MANAGERIAL ACCOUNTING Much more than just a textbook, MANAGERIAL ACCOUNTING offers you a
Competing for Capital: Investor Relations in a Dynamic World
The rapidly changing nature of the economic environment and the regulatory response to the scandals of the early part of the new century require a
International Marketing Research, 3rd Edition
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international
Accounting, 3rd Edition
Book Details: Author: Michael J. Jones ISBN: 9781119977186 Year Published: 2013 Pages: 764 BISAC: BUS001000, BUSINESS &