This book is the first in-depth look at what motivates young people to buy certain products and reject others. The authors will use shoppingalready an
Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made
Consumer Behaviour: A European Perspective
The mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as
Cases in Consumer Behaviour
Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of
Consumer India: Inside the Indian Mind and Wallet
Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the
Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership
This book provides a systematic approach to out-compete competitors by providing the tools to decode the drivers of customer needs that will lead to