This book focuses on one of the most often debated and key issues in mergers and acquisitions--why some deals fail miserably and why others prosper.
Marketing Communications: A Brand Narrative Approach
The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand
Market Magic: Riding the Greatest Bull Market of the Century
In these uncertain times and volatile markets serious investors and professionals are often at a loss on which direction the markets will go up or
Managing for the Environment: Understanding the Legal, Organizational, and Policy Challenges
Named Best Book in Public and Nonprofit Management,1999-2000 Academy of Management Named Best Book in Environmental Management, 1999 American Society
Making Waves: How to Ride the Chaos with Direct Response Integrated Marketing
"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" - Sir Tom Farmer
Economics For Dummies, 2nd Edition, UK Edition
Book Details: Author: Peter Antonioni ISBN: 9780470973653 Year Published: 2010 Pages: 384 BISAC: BUS069000, BUSINESS &
Bear Market Investing Strategies
Harry Schultz's work focuses on bear markets and recessions. This new book will be an update of this 1981 book, " Harry Schultz's Bear Market
Customer Management Excellence: Successful Strategies from Service Leaders
Definition of Topic: An annual handbook to run in parallel with the two annual award conferences. The book will be written around 6 themed chapters,
Budgeting for Not-for-Profit Organizations
A well-functioning budget process is more than a set ofproceduresit provides a focus for the organization andmanagement to analyze key financial and