The first two editions of Modern Auditing have seen this title establish itself as one of the leading textbooks for students talking auditing
Mergers and Acquisitions
Part of the new Blackwell Images of Business Strategy series: this highly topical book provides multi-disciplinary perspectives on the important
Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition
Malcolm McDonalds presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of
Marketing Ethics
Marketing is a moral activity embodying central ethical values and principles. With that as its foundation, Marketing Ethics addresses in a
Caliber course for Managerial Accounting, 1e
AN INNOVATIVE AND EFFECTIVE NEW SYSTEM F0R MASTERING MANAGERIAL ACCOUNTING Much more than just a textbook, MANAGERIAL ACCOUNTING offers you a
Leader to Leader (LTL), Volume 69, Summer 2013
Get insightful articles on leadership, management, and strategy written by today's leaders with this award-winning journal. Brought to you by the
John Carver on Board Leadership
John Carver on Board Leadership will bring together the best of the Board Leadership newsletter (Jossey-Bass), articles from non-JB publications,
Kellogg on Integrated Marketing
Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Developing Econometrics
Statistical Theories and Methods with Applications to Economics and Business highlights recent advances in statistical theory and methods that