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Client at the Core: Marketing and Managing Today’s Professional Services Firm
In the several decades since the U.S. Supreme Court legitimitized marketing for professional firms including CPA, Law, Architectural, and Engineering
Leading Change: Overcoming the Ideology of Comfort and the Tyranny of Custom
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Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in
Flight Path: How WestJet Is Flying High in Canada’s Most Turbulent Industry
At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has