Business Zeal

Models. Behaving. Badly.: Why Confusing Illusion with Reality Can Lead to Disaster, on Wall Street and in Life

Models.Behaving.Badly is about the methods people use to understand the world. There are two quite distinct modes of understanding phenomena: models

Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

In Marketing Research That Won't Break the Bank, Alan Andreasen -- a widely recognized marketing expert -- provides an accessible, easy-to-use guide

Managing Innovation, Design and Creativity, 2nd Edition

Managing Innovation, Design and Creativity 2nd edition, is a discussion built around a collection of case studies based on the themes of innovation,

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Owners of small and home-based businesses face different challenges than larger corporations because they have to juggle the many tasks that larger

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated

This is a revised and updated edition of a highly popular treatise on the business philosophy that revolutionized Chrysler. Guts was highly praised

Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client Referrals

Creating and maintaining a sustainable pipeline of prospects and customers is the single most importantand difficultjob a salesperson faces. The

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