Book Details:
- Author: Anthony O. Putman
- ISBN: 9780471509486
- Year Published: 1990
- Pages: 256
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
About the Author
About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who’s Who in Finance and Industry.