Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing
Marketing Genius
Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The
Management Science in Practice
The book contains four similarly sized parts. Part 1will define the field of Management Science and lay the foundations of Management Science (MS). It
Global Consumer Behavior
Globalization is a leading force in industry worldwide, especially the new technology sector. This presents both problems and opportunities in the
IFRS and XBRL: How to improve Business Reporting through Technology and Object Tracking
International Financial Reporting Standards IFRSs are increasingly adopted worldwide, and it is critical to understand their place within the global
Big Change: A Route-Map for Corporate Transformation
Every year corporations spend billions in pursuit of change. Some are successful. Many are not. Casting a critical eye over the big change efforts
Building the IT Consulting Practice
Information Technology is the central discipline of the Internet age, and Professional Services is the central business model. For any IT professional