Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The
Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy
Despite the recent influx of entrepreneurship, the majority of new entrepreneurs (and even those with a little more experience) are finding
Business Genius: A More Inspired Approach to Business Growth
This book provides 10 tracks to exploring the concepts and applications for doing more intelligent and imaginative business, each track brought to
Damn Right! : Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger
The curmudgeon Charles Munger has been called the "brains behind Warren Buffett." He's the straight man behind Warren Buffett's jokes, the confidant
Fallen Giant: The Amazing Story of Hank Greenberg and the History of AIG
From meetings with spies around the world (from CIA directors to Mossad agents), presidents, leading investment figures and others, Hank Greenberg is
Bernard M. Baruch: The Adventures of a Wall Street Legend
This is the first book in a new series of classic biographies about the best and the most interesting personalities in the finance and investment