This book explains the components of marketing automation and their application and benefit to the marketing process. The chapters are as
Making Waves: How to Ride the Chaos with Direct Response Integrated Marketing
"This book will Make Waves! Davies and Catling challenge you to change how you promote your company in new and exciting ways" - Sir Tom Farmer
Leader to Leader (LTL), Volume 57, Summer 2010
Get insightful articles on leadership, management, and strategy written by today's leaders with this award-winning journal. Brought to you by the
Kellogg on Integrated Marketing
Marketing experts Iacobucci and Calder are giving managers a better way to think about database marketing. This book takes the usual quantitative
Kick Start Your Success: Four Powerful Steps to Get What You Want Out of Your Life, Career, and Business
Kick Start Your Success offers original and practical steps to overcoming everyday challenges people face when they decide to achieve a dream goal.
Customer Intelligence: From Data to Dialogue
The structure of the book comprises two parts. Part 1 outlines the current state of play as far as customer information is concerned and attempts to
Beyond Traditional Marketing: Innovations in Marketing Practice
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition
Since Differentiate or Die published 7 years ago, competition for mindshare in a world of lookalike products and services has only intensified. This
Gimme! The Human Nature of Successful Marketing
Company brands today are old and familiar. They are under attack from copycat brands, from price brands, from the powerful retailers, and from