Based on the structure and focus of the best-selling Marketing Plans title, this book brings focus to those in service organisations on how to
Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of any
Marketing Ethics
Marketing is a moral activity embodying central ethical values and principles. With that as its foundation, Marketing Ethics addresses in a
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Consulting is entering the era of the guerrilla clientbuyers with a glut of information at their fingertips and questions about the value
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your