Business Zeal

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

The future of marketing is on mobile devices and most businesses know next to nothing about it.    75% of the world now has access to a mobile

Maverick Real Estate Financing: The Art of Raising Capital and Owning Properties Like Ross, Sanders and Carey

Increasingly, people are turning from the stock market to invest in the more reliable real estate market.  However, real estate investing is a much

Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

This comprehensive book on alliance strategy - a new and growing area in strategy -untangles the thorniest issues in alliance management. Based on

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this much-needed trade book, the Father of Marketing, Philip Kotler, redefines marketing concepts A-Z, highlighting how they have evolved. In the

Marketing Genius

Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The

Managing Your E-Mail: Thinking Outside the Inbox

Because of our failure to manage the deluge of messages in our collective inbox, e-mail is causing more productivity loss than gain. This book will

Business Zeal