Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing
Marketing Genius
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IdeaWise: How to Transform Your Ideas into Tomorrow’s Innovations
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Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
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Brand Asset Management: Driving Profitable Growth Through Your Brands
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Cadbury’s Purple Reign: The Story Behind Chocolate’s Best-Loved Brand
Cadbury's Purple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the worlds
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of