Business Zeal

Mega-Selling: Secrets of a Master Salesman

When David Cowper began his insurance career, he was alone in a new country with no contacts and only $40 in his pocket. Three months after entering

Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales

Of the 17 million people in the United States who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major

Marketing the Unknown: Developing Market Strategies for Technical Innovations

It is a fact that 70% of the costs of R&D lead to failure. While between 20%-40% of these wasted costs can be attributed to technical problems, the

Marketing Technology as a Service: Proven Techniques that Create Value

This book will be a unique resource to improve marketing effectiveness in the technical services sector.  It will combine state-of-the-art service

Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition

Malcolm McDonalds presents a practical, no-nonsense style and approach that helps and encourages practising managers with the difficult task of

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

Marketing for Rainmakers presents an easy-to-read collection of 52 business-building and loyalty-inspiring marketing ideas to help professional

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