Marketing needs more genius. And business needs marketing like never before. Indeed every business manager needs a market orientation today. The
Mapping the New World of American Philanthropy: Causes and Consequences of the Transfer of Wealth
The anticipated transfer of wealth between generationsand its practical implications for philanthropyis the subject of much interest in the nonprofit
Brand Asset Management: Driving Profitable Growth Through Your Brands
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this
Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World
This book is about is about a new movement rising to tackle this crisis. It uses consumerism in the broad sense of voting, consuming media,
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value
Bill George, lauded by Warren Bennis as one of the only CEOs of our age with "true grit and character", has written Authentic Leadership for the
Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation
You are a business leader, and you have a problem. That problem might be declining market share, disengaged employees, or fierce competition from a
Cross-Enterprise Leadership: Business Leadership for the Twenty-First Century
In today's world of business where organizational boundaries are blurry, intense competition dictates rapid change, and complex issues and
Against All Odds: Ten Entrepreneurs Who Followed Their Hearts and Found Success
This book will profile 10 successful African-American entrepreneurs, with a chapter on each. The book covers a broad cross-section of companies and