Business Zeal

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

This is a must-have guide for every nonprofit and political organization interested in reaching youth.  The book clearly and concisely reviews the

MESA and Trading Market Cycles: Forecasting and Trading Strategies from the Creator of MESA, 2nd Edition

Instead of a 'random walk' which precludes consistently making short-term profits, short-term traders believe prices move more in a 'drunken walk,'

Master Presenter: Lessons from the World’s Top Experts on Becoming a More Influential Speaker

A reader-friendly collection of the best tips, tactics and lessons learned from the worlds top presentation coaches on becoming a more influential,

Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

In Marketing Research That Won't Break the Bank, Alan Andreasen -- a widely recognized marketing expert -- provides an accessible, easy-to-use guide

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this much-needed trade book, the Father of Marketing, Philip Kotler, redefines marketing concepts A-Z, highlighting how they have evolved. In the

Market Risk Analysis, Volume III, Pricing, Hedging and Trading Financial Instruments

Volume III: MODELLING FINANCIAL INSTRUMENTS As a set these books are a radical update and revision of Market Models: a Guide to Financial Data

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