In Marketing Research That Won't Break the Bank, Alan Andreasen -- a widely recognized marketing expert -- provides an accessible, easy-to-use guide
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully
Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
Owners of small and home-based businesses face different challenges than larger corporations because they have to juggle the many tasks that larger
Big Brown: The Untold Story of UPS
UPS may be among the more underestimated and misunderstood companies of all time--and it's no accident. Its founder pursued a reclusive and Spartan
Hedge Funds: Myths and Limits
A hedge fund is a fund that can take both long and short positions, use arbitrage, buy and sell undervalued securities, trade options or bonds and
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
This book was written for the home-based or small business owner in a small town or small market, sitting in his back room with $125.00 to spend on
Effective Operations and Controls for the Small Privately Held Business
In a Sarbanes-Oxley world that combats some of the practices that created financial abuses in a number of major corporations the small business,