In this much-needed trade book, the Father of Marketing, Philip Kotler, redefines marketing concepts A-Z, highlighting how they have evolved. In the
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Philip Coltoff spent forty years working with the Children's Aid Society in New York City, serving as its leader for almost 25 of those years. There
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In this book, the Kellogg School of Managementâ??s world-renowned faculty members provide an intensive look into brnad management. Combining the
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"Value at Risk"" is a modelling method used to determine how much money an organization is putting at risk through its trading activities." Book