Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
Marketing for Rainmakers presents an easy-to-read collection of 52 business-building and loyalty-inspiring marketing ideas to help professional
Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact
Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of any
Market Magic: Riding the Greatest Bull Market of the Century
In these uncertain times and volatile markets serious investors and professionals are often at a loss on which direction the markets will go up or
Managing Lease Portfolios: How to Increase Return and Control Risk
Who leases? Almost everyone, it seems. Eighty percent of U.S. companies lease all or some of their equipment. They lease on an ongoing basis --
Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws
Managing Exports is a comprehensive and authoritative guide to navigating complex customs rules, export controls, barriers, laws and licenses;
Managing Diversity: Human Resource Strategies for Transforming the Workplace
The need to adapt human resource systems because of dramatic labor force changes is arising at the same time that many firms are undergoing
Global Consumer Behavior
Globalization is a leading force in industry worldwide, especially the new technology sector. This presents both problems and opportunities in the
Global Sales: Sales 12.2
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