Mind Over Matter explores the three components of Intellectual Capital: Human Capital, Structural Capital and Social Capital. Leveraging these sources of Intellectual Capital is the primary driver of wealth in todays economy. Building on the theme from the author’s prior two books, this book explains in detail the first component in the New Business EquationIntellectual Capitaland how to leverage it to create wealth.
Book Details:
- Author: Ronald J. Baker
- ISBN: 9780470053614
- Year Published: 2007
- Pages: 368
- BISAC: BUS001040, BUSINESS & ECONOMICS/Accounting / Managerial
About the Book and Topic:
Mind Over Matter explores the three components of Intellectual Capital: Human Capital, Structural Capital and Social Capital. Leveraging these sources of Intellectual Capital is the primary driver of wealth in todays economy. Building on the theme from the author’s prior two books, this book explains in detail the first component in the New Business EquationIntellectual Capitaland how to leverage it to create wealth.
The developed worlds economies have transitioned from agriculture to industrial until approximately 1960. Since then, knowledge has become the most important factor in creating wealth, not businesses ability to move and manipulate physical matter. This book expands the definition of a knowledge economy to one based on Intellectual Capital, and details why it is the most important component in creating wealth.
The old business paradigm was based on increasing capacity and efficiency, while the new business paradigm will leverage the three components of Intellectual Capital (IC) to create wealth for customers. Explains the physical fallacywhy wealth does not consist of tangible things, but ideas and imagination from human minds Presents and defines the three components of Intellectual Capital: Human Capital; Structural Capital; and Social Capital, as well as negative forms of each Focus on the new shift taking place in the economy- the transition from manual and service workers to knowledge workers Explains how to become a lighting rod to attract human capital to your business, and how to develop that human capital If only we knew what we know shows how to create a knowledge bank in order to leverage a firms IC in the most efficacious manner The U.S. Army as example of a knowledge organization, and utilizing After Action Reviews to enhance Intellectual Capital No business is an islandexplains leveraging social capitalconsisting of customers, vendors, suppliers, joint venture partners, alliances, alumniin order to create wealth for customers Introduces creating a corporate university
About the Author
Ronald J. Baker, CPA (Petaluma, CA) is the author of the best selling marketing books, Professionals Guide to Value Pricing 6E, (CCH) , The Firm of the Future (Wiley) and Pricing on Purpose (Wiley). He is founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. Baker is a frequent speaker worldwide and consultant to professional service firms on implementing Total Quality Service and Value Pricing. He teaches for various AICPA, CPA State Societies, international bodies and other professional organizations. He has been appointed to the AICPA’s Group of One Hundred, a think tank of leaders to address the future of the CPA profession, and named on Accounting Today’s Top 100 Most Influential People in the profession for five consecutive years. Baker also author of Burying the Billable Hour, Trashing the Timesheet and You Are Your Customer List published by the ACCA (Association of Chartered Certified Accountants) in the UK