This is the story of Marvin Bower who helped found McKinsey in 1939 and served as managing director of the firm from 1950 to 1967. He served as
Cases in Consumer Behaviour
Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of
Driven: Inside BMW, the Most Admired Car Company in the World
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car.