Models.Behaving.Badly is about the methods people use to understand the world. There are two quite distinct modes of understanding phenomena: models
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design
The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile
Methodology and Tacit Knowledge: Two Experiments in Econometrics
The editors have brought together some of the most prominent econometricians, to report the latest developments in areas such as measurement,
Mechanical Trading Systems: Pairing Trader Psychology with Technical Analysis
Mechanical Trading Systems examines the development process for choosing and using mechanical trading systems in conjunction with trading psychology.
Measuring Market Risk with Value at Risk
The growing importance of proprietary trading, the blurring boundaries among financial sub-industries (banking, insurance, leasing, asset
Measurement and Evaluation: Complete Set
With over 2,000 users of the ROI Methodology globally, the issue is not whether or not ROI should be developed, but how to make it work routinely
McMillan on Options, 2nd Edition
Larry McMillan is credited as being one of the country's top experts on options trading, and his books Options as a Strategic Investment and McMillan
Master Traders: Strategies for Superior Returns from Today’s Top Traders
Frontiers in Trading will feature contributions from top traders on how they beat the markets. The book will be organized into four sections: