Business Zeal

Modern Systemic Leadership: A Holistic Approach for Managers, Coaches, and HR Professionals

Compared to traditional leadership concepts, systemic leadership provides a more detailed and more realistic view on employees and their environment.

Mastering Codification and eIFRS: A Casebook Approach

This book focuses on teaching students how to use the FASB Codification and the IASB e-IFRS research databases.  Understanding how to use the

Mass Appraisal Methods: An International Perspective for Property Valuers

This book takes a cross-disciplinary and cross-cultural look at mass appraisal expertise for property valuation in different market conditions, and

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing

Marketing Calculator: Measuring and Managing Return on Marketing Investment

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing

Business Zeal