The aim of the book is to merge the branding literature with the marketing communications literature, so that strategy and concept go hand in hand
Making Six Sigma Last: Managing the Balance Between Cultural and Technical Change
Six Sigma is quantitative approach that fuels improved effectiveness and efficiency in an organization. Created by Motorola in the 1980's, Six Sigma
Extraordinary Popular Delusions and the Madness of Crowds and Confusion de Confusiones
"The market never ceases to befuddle and beguile. These twovenerable works are fixtures on the short lists for most valuablebooks on the securities
Easy Economics: A Visual Guide to What You Need to Know
Economic analysis can be applied to every conceivable area of life. Unfortunately, few of us have much grip on economics even though economic literacy
Corporate Fraud: A Manager’s Journey
This book will use a narrative to discuss critical areas of fraud including whistleblowing, internal control, and