Traditionally, brands have not been recognised as assets and hence they have frequently been disposed of at prices that have appeared very low. The importance placed by financial markets on brands and other intangible assets in recent years has made this position highly unsatisfactory. In this controversial book the author argues for the separate disclosure of brands as assets of a company, irrespective of whether they have been purchased or built within the corporation.
Book Details:
- Author: Tony Tollington
- ISBN: 9780470336311
- Year Published: 2002
- Pages: 158
- BISAC: BUS027000, BUSINESS & ECONOMICS/Finance
About the Book and Topic:
Traditionally, brands have not been recognised as assets and hence they have frequently been disposed of at prices that have appeared very low. The importance placed by financial markets on brands and other intangible assets in recent years has made this position highly unsatisfactory. In this controversial book the author argues for the separate disclosure of brands as assets of a company, irrespective of whether they have been purchased or built within the corporation.
This book looks at new approaches to the definition of Brands and other intangibles as assets that may be separated and valued as any other part of the business independently from the core business of any corporation. The author looks at practical ways forward to achieve realistic valuations of such assets within the current age.
Based on considerable research in this area.
About the Author
Tony Tollington is a qualified accountant who lectures in accounting at Middlesex University.