A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP (which has given the book its full backing); others were the basis for conference addresses, notably a Market Research Society keynote in 2005. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional. The essays are: Polishing the Apples Time and Motion Man and the Mad Inventor Why Every Brand Encounter Counts The Clipboard and the Copywriter Posh Spice and Persil Benjamin Franklin and the Kuala Lumpur Question The Steak and Kidney Pie That Wasnt Why is a Good Insight Like a Refrigerator?
Book Details:
- Author: Jeremy Bullmore
- ISBN: 9780470029152
- Year Published: 2006
- Pages: 174
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP (which has given the book its full backing); others were the basis for conference addresses, notably a Market Research Society keynote in 2005. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional. The essays are: Polishing the Apples Time and Motion Man and the Mad Inventor Why Every Brand Encounter Counts The Clipboard and the Copywriter Posh Spice and Persil Benjamin Franklin and the Kuala Lumpur Question The Steak and Kidney Pie That Wasnt Why is a Good Insight Like a Refrigerator?
WPP is one of the worlds largest marketing communications organizations with companies such as Ogilvy, J. Walter Thompson, Millward Brown and MediaEdge.cia under its wing. Sir Martin Sorrell, its CEO, is one of the most valued commentators on advertising and marketing communications in the world. Jeremy Bullmore has worked within the WPP corporation all of his life and, given his experience in the field of marketing communications, is widely respected as one of the most influential voices in the industry. Any piece of work offering his insights will be in great demand.
AUTHOR PLATFORM: Jeremy Bullmore is one of the true giants of the advertising industry, and his name alone will guarantee interest. He is still very active on the speaking circuit, and writes regular columns for The Guardian, Management Today, Campaign and Market Leader. He is especially well regarded in Southeast Asia. WPP GROUP SUPPORT: The book will have a Foreword by the Groups CEO Sir Martin Sorrell, and its full marketing and PR support. WPP will purchase 5000 copies for circulation amongst the CEOs of their 138 umbrella group companies for distribution to clients and potential clients. The follow-on buyback potential for this book is enormous APPEALING FORMAT: The packaging of the book has been modelled on small format cloth bestsellers such as Good Luck and The Five Dysfunctions of a Team, which have been very well-received by the consumer market and sold strongly through retail channels. GREAT CONTENT: The thought pieces in the book are serious pieces of work, but presented by a master of copywriting in very user-friendly language. Chapter titles include Polishing the Apples, Time and Motion Man and the Mad Inventor, Posh Spice and Persil and Benjamin Franklin and the Kuala Lumpur Question.
About the Author
Jeremy Bullmore was born in 1929. After National Service he studied English at Oxford. His first job was at J. Walter Thompson in London in 1954, and he stayed with this agency until his retirement in 1987. He was a member of its worldwide board and, from 1981-87, Chairman of the Advertising Association. He was a NED of the Guardian Media Group from 1998-2001. Having been a NED of WPP since 1988, he stepped down in 2004 to join its Advisory Board. He is currently President of the Market Research Society, and continues to write and speak regularly about advertising and marketing. He is a regular columnist for national and business media, and received a CBE from the Queen in 1985.