In an increasingly competitive environment, knowing the wants of various (often competing) markets and being responsive to those wants is critical.
Management Rules: 50 New Rules for Managers
If you want to be a success in business, at some point, that will involve managing other people. For some people, this is a chance to unleash their
Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through
Leading Organizational Learning: Harnessing the Power of Knowledge
Organizations and the people who work within them are inundated with information. And although good information is vital to organizational success,