This updated edition will provide managers with a practical guide focused on the particular management needs for research and development in
Brand Manners: How to create the self-confident organisation to live the brand
How often has a customer 'moment of truth' in the retail outlet turned into a relationship killer, rather than a loyalty builder? How often has a
Brand Asset Management: Driving Profitable Growth Through Your Brands
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this
Contributions of Agricultural Economics to Critical Policy Issues
This book is a collection of plenary sessions papers and selected invited panel papers presented in the 26th International Conference of Agricultural