Do you have what it takes to start your own business? It can be pretty tough out there. But this book is here to help. From coming up with an
Brand Asset Management: Driving Profitable Growth Through Your Brands
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Bring Your Brand to Life helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a