Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways. Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning. Gamechangers is a highly practical book packed with smart “tools” and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Book Details:
- Author: Peter Fisk
- ISBN: 9781118956953
- Year Published: 2015
- Pages: 320
- BISAC: BUS043000, BUSINESS & ECONOMICS/Marketing / General
About the Book and Topic:
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways. Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning. Gamechangers is a highly practical book packed with smart “tools” and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Peter Fisk is a best-selling author, whose four Capstone titles have sold over 44k copies to date. Spectacular translation activity with over 35 language deals and 1 international reprint. Gamechangers is a highly practical book which shows how Gamechanging brands have revolutionized business, collating expert insights, 100 rich case studies and a number of highly visual labs which help the reader to implement change through a number of tools, relating to strategy, customers, brand, creativity and leadership. This material has been roadtested by Peter at keynote events and conferences over the last 6 months, including large corporate events in China, Turkey and USA. Summaries of his presentations on Slideshare have attracted hundreds of thousands of views, the most recent attracting 25,000 views in the first 4 days without promotion (www.slideshare.com/geniusworks). A “Gamechangers Live” global tour organised through event company Best Marketing will accompany the product and Peters speaking agencies are lining up events. Time Warner, one of Peters regular speaking clients, recently made “gamechanging” a key capability for its leaders, whilst other clients like GSK and Visa would like to embrace it. A compelling and colourful product, this book will be accompanied by a sophisticated digital platform which will provide a practical workbench of tools and an additional revenue source.
About the Author
Peter is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as “one of the best new business thinkers.” Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks s largest marketing organisation, the Chartered Institute of Marketing. www.thegeniusworks.com Work in progress: www.nextgenerationbrands.com