In this book, the Kellogg School of Managementâ??s world-renowned faculty members provide an intensive look into brnad management. Combining the
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Bring Your Brand to Life helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Book Details: Author: Lynn B. Upshaw ISBN: 9780470341964 Year Published: 1995 Pages: 368 BISAC: BUS043060, BUSINESS &
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Bestselling co-authors of Customers Rule! and From Mind to Market present a unique look at how marketers can increase brand awareness, customer
Citizen Brands: Putting Society at the Heart of your Business
In today's society brands are an integral part of society - they affect great chunks of what we do and they themselves influence and are effected by
Bottled for Business: The Less Gassy Guide to Entrepreneurship
This book will get to the heart of why s best-loved brands. The story will be infused with the passion, belief, energy and vision of Cobra and
Against the Grain: Lessons in Entrepreneurship from the Founder of Cobra Beer
Cobra Beer is a genuine business success story. It is still one of the fastest growing beer brands in the UK, with a current turnover of £126
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
As experts in the communications field, the idea for this book has been born from the authors' research about the role of brands in society in