A collection of short, thought-provoking essays on a range of marketing issues from one of the industrys best-known names Jeremy Bullmore. Most of
Gravitational Marketing: The Science of Attracting Customers
Gravitational Marketing provides entrepreneurs, business owners, sales people and marketing professionals a simple method for attracting customers
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Bring Your Brand to Life helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a
Avon: Building The World’s Premier Company For Women
This is the first book to take readers inside this cosmetics powerhouse. It will offer a colorful look at Avon's journey to the top. The company has
Fabled Service: Ordinary Acts, Extraordinary Outcomes
Develop standard-setting customer service! Based on the best-selling book Fabled Service by BetsySanders! This program will help you develop
From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
This book takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a
Just Sell It!: Selling Skills for Small Business Owners
Let a seasoned pro show you how to use the secrets of successfulselling--even if you've had little or no previous experience You're a small business
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
The central tenet of this book is a challenge to the assumption that the individual is the starting point for understanding human behaviour. By
European Cases in Retailing
This casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. The cases have been contributed