This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
There is not a single sales topic of concern greater than the secrets behind battling the plethora of lower-priced competitors. In this completely
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition
Since Differentiate or Die published 7 years ago, competition for mindshare in a world of lookalike products and services has only intensified. This
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Renowned marketer Bernd Schmitt proposes the implementation of a new marketing paradigm, CEM (customer experience management) in this follow-up to
Brand Spirit: How Cause Related Marketing Builds Brands
CRM can be defined as the activity by which a company with an image, product or service to market builds a relationship or partnership with a "cause"
Cases in Retailing: Operational Perspectives
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing Buying/Supplier Relationships Operations
Getting to VITO (The Very Important Top Officer): 10 Steps to VITO’s Office
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Championship Selling: A Blueprint for Winning With Today’s Customer
If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
HIGH-PROFILE AUTHOR: Mary Lou Quinlan is the Founder and CEO of Just Ask a Woman, a consultancy within the $15 billion global communications firm,