Let a seasoned pro show you how to use the secrets of successfulselling–even if you’ve had little or no previous experience You’re a small business owner with a product or service youbelieve in, but since you’re not ready to hire a sales staff, youhave to do the selling yourself. Author and sales pro Ted Tateknows your situation because he’s been there himself, more thanonce. Just Sell It! is designed to give non-salespeople, who cannotafford years of on-the-job training, the tools and skills theyneed–quickly and in plain English. This invaluable bookreveals the selling secrets that successful professionalsalespeople know and use everyday. You’ll learn: * How to find and qualify those prospects that are worth yourtime and energy * How to get appointments with busy, hard-to-reachdecision-makers * How to make sales presentations that will make your prospectseager to buy * How to use time-tested, proven strategies for closing thesale * How to use effective telemarketing techniques for sellingproducts and services And hundreds of other tips, techniques, and psychologicalmaneuvers that will give you an edge in all kinds of sellingsituations. What’s more, you’ll learn how to maximize the other,not-so-obvious benefits of being your own salesperson, likelearning about your clients and your competition. Just Sell It! is an indispensable, money-making, time-savingguide, whether you’re just starting out, or just want to sharpenyour selling skills with lessons from a pro.
Book Details:
- Author: Ted Tate
- ISBN: 9780470341988
- Year Published: 1996
- Pages: 276
- BISAC: BUS058000, BUSINESS & ECONOMICS/Sales & Selling / General
About the Book and Topic:
Let a seasoned pro show you how to use the secrets of successfulselling–even if you’ve had little or no previous experience You’re a small business owner with a product or service youbelieve in, but since you’re not ready to hire a sales staff, youhave to do the selling yourself. Author and sales pro Ted Tateknows your situation because he’s been there himself, more thanonce. Just Sell It! is designed to give non-salespeople, who cannotafford years of on-the-job training, the tools and skills theyneed–quickly and in plain English. This invaluable bookreveals the selling secrets that successful professionalsalespeople know and use everyday. You’ll learn: * How to find and qualify those prospects that are worth yourtime and energy * How to get appointments with busy, hard-to-reachdecision-makers * How to make sales presentations that will make your prospectseager to buy * How to use time-tested, proven strategies for closing thesale * How to use effective telemarketing techniques for sellingproducts and services And hundreds of other tips, techniques, and psychologicalmaneuvers that will give you an edge in all kinds of sellingsituations. What’s more, you’ll learn how to maximize the other,not-so-obvious benefits of being your own salesperson, likelearning about your clients and your competition. Just Sell It! is an indispensable, money-making, time-savingguide, whether you’re just starting out, or just want to sharpenyour selling skills with lessons from a pro.
Small business owners wear many hats in running their businesses, yet they often have expertise in only a few areas for example, they may be very creative and excel at developing new products, or they may be financial wizards. The ability to sell successfully is a separate skill and talent that most general businesspeople do not have. This book teaches the art of selling to the people who need to know it most: small business people, whose very livelihood depends on their ability to sell their product or service.
Topic is critical to small businesses; often the owner performs all business functions to keep the business afloat and make it successful. Wiley’s Small Business Editions Series includes books on marketing and advertising, but none on sales; this book will be a valuable addition to the Series. Author is an experienced salesperson, sales manager, and small business owner, enabling him to draw on a wealth of experience from each of these roles.
About the Author
TED TATE is President of Ted Tate & Associates in Mentor, Ohio,a small business and sales training firm. In addition to havingowned several small businesses, Mr. Tate has worked as a salesman,vice president of marketing, director of sales and training, andcompany president.