Nonprofits are under tremendous pressure to be more accountable to funders, donors, clients and the public for their operations. The wide range of
Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
Cause-related marketing is collaborative partnerships that tie business products, services and brands to nonprofit causes to create profits and
Double Your Money in America’s Finest Companies: The Unbeatable Power of Rising Dividends
Bill Staton's investment philosophy is simple: look at dividends and revenues of companies, pick the best, adjust your portfolio year to year, and
Hedge Funds: Quantitative Insights
A hedge fund is a fund that can take both long and short positions, use arbitrage, buy and sell undervalued securities, trade options or bonds and
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Bring Your Brand to Life helps companies recognize, appreciate and ultimately operationalize the mantra of "every time an employee gets to touch a
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
101 Marketing Strategies for Accounting, Law, Consulting and Professional Services Firms describes selling as a process. It covers the three levels of