This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business.
Developing a successful ROI infastructure is one of the critical business objectives facing companies today. According to a Standish Group survey,
China CEO: A Case Guide for Business Leaders in China presents a fascinating collection of corporate experiences in China - both good and bad.
Consumer Behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This
How to be a Successful Frauditor: A Practical Guide to Investigating Fraud in the Workplace for Internal Auditors and Managers
This book shows how auditors and managers, finding themselves having to investigate a fraud, can conduct successful investigations to ensure their
This casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. The cases have been contributed
Business Without Boundaries: An Action Framework for Collaborating Across Time, Distance, Organization, and Culture
In this era of global commerce, virtual organizations and e-business, the ability to span functions, levels and organizations leads to ever more